I have recently been working with a fabulous creative coach (which I will say more about later when she gets her website competed). One of the things we are working on is setting my goals & figuring out -step by step- how I will accomplish them. I have read many books on art & art marketing- some that have been very helpful to me are Alyson B. Stanfield’s book “I’d Rather Be in My Studio”, and the articles in “Art Calendar”. Besides the obvious: that my art work needs to have appeal to an audience in order for them to buy it, how does one make the leap from small town artist to the “Big Time”? Is it through entering shows juried by a “big” name & getting some recognition that way? is it through connections (on a recent trip to Santa Fe I found that about 50% of the artists in the galleries where I talked to management know the owner or director of that gallery or another artist in the gallery or a friend of management & that is how they got their foot in the door) or is it through sending out portfolios & finding a gallery that will take on an emerging artist? Is art a product like any other product that needs to have really good marketing to create a desire for it and exposure to the buyer? (Jeff Koons & Damien Hirst being prime examples) Are getting fellowships important? grants? Teaching? Any ideas? I read a lot about social networking on the net and that seems incredibly time consuming to me- does it really pay off? The art sites I visit have 1000’s of artists and I wonder why a potential customer would randomly click on a name & find a piece of art that they want to buy. It also seems like once you get over a certain price range that the buyer would want to be able to see the piece. Comments- your experiences?
Anyway…back to the Flea Market. Just outside Santa Fe there is the wonderful Tesuque Pueblo Flea Market with beautiful panoramic views of the area & an array of awesome treasures- including 2 artists that I visited with in November. Outsider artist Kelly Moore has turned his flea market space into a giant studio
and if you look at his website you’ll see that he is selling very well. 
The other artist is Lisa Chun- she offers a variety of her soulful mixed media art work as reproductions - I don’t think I saw any originals there- and she also seems to be doing well. (that makes me so happy- I love to see artists doing well!!) Is the art work in the Canyon Road Galleries better than the Flea Market Art? … some are, some aren’t. Are the Canyon Road artists making a better (more money) living? some are, some aren’t. I am curious about the buyers- are the people buying art at the Flea Market more comfortable with buying art that they love/want with out the guidance of a gallery? There is no right or wrong answer here just one more choice of paths to take in the process of being an artist.





